Discover Digital Marketing
I am eager to work with businesses to help demystify digital marketing, as well as those looking to optimize or scale their efforts.
For 20 years, I’ve been in the digital marketing field and have been fortunate enough to approach it from many different angles. From local online directories, to digital marketing agencies, to some of the most exciting consumer brands in market, I have built up a range of experiences that can benefit your business.
I have seen digital marketing start as a concept and grow to be the leading driver of business. When a business reaches those that are searching online, or can recognize their customers’ social traits, a sustainable marketing campaign can be developed and maintained through those channels.
My professional foundation is rooted in Search Marketing, though as the digital space has evolved, my experience has grown to include Paid Social Advertising, Affiliate Program Management, Email/CRM Campaign Execution, along with a myriad of Digital Media (Banner/Video) tactics including: retargeting, lookalike, and programmatic as well as more traditional digital sponsorship and custom placements.
I am most passionate about how digital can fulfill business goals, from delivering exposure and consideration to driving action and loyalty, your answers will be found by reaching people when they are plugged in.
More importantly, I am a father of three incredible children. I am also fortunate enough to be supported by my wife, Kristin. They motivate me every day and it is because of them I have embarked on this venture.
Better Understand Your Digital Market
- Search & Social Network Research
- Media Campaign Audit & Planning
- Media Campaign Research & Execution
- Local Business Listings
Gain insight from popular social and search networks to better understand how to reach and convert your target audiences. Discover what it will cost to meet this demand and better understand what your competition is doing.
from fully understanding your business goals and market position, to researching the opportunity to deliver those goals, and then devising an approach to effectively meet that opportunity and measure the goals across multiple networks and consumer touchpoints, there is a lot to consider.
When you are targeting a local market it is imperative to build up a presence in the locations you serve and support them with reviews and details that your next customer or client will need.
If you need to leverage digital media to drive awareness, having a smart media plan that is tactical and multi-layered can be the difference between a wasted effort of shouting into the digital void versus effectively engaging your target audience.
Regardless of where you are in planning or executing your efforts, I can help make sure they are being carried out appropriately.
Professionally Deliver Your Marketing Campaigns
- Customized Tracking & Reporting
- Paid Search (Google/ Bing/ Yahoo) Campaigns
- Paid Social (Facebook/ Instagram/ Snapchat/ Twitter/ LinkedIn/ TikTok) Campaigns
- Video/ Banner Media Campaigns
- Affiliate Programs
- Drip & Blast Email Campaigns
There is nothing more exciting than building a marketing campaign from scratch, launching it, and seeing the results pour in. It is also very rarely that simple.
This is where experience matters. It is not because I have a fool-proof solution that works for any and every client, it is because I have an approach that takes into account how the different search, social, video, affiliate, media, and email networks work. I have worked in them directly since they were beta tests and have seen them develop and mature as digital has consumed ad dollars from other channels.
Let’s discuss your business goals, what tactics will be best to achieve them, and how we will carry out those tactics.
Before launching any marketing efforts, tracking is established, and benchmark reports should be created so we can fully realize the impact of your campaigns. Coupled with on-going pacing reports, actionable intelligence can be gained and used to your advantage.
Optimize Your Website Presence & Test Your Marketing Efforts
- E-Commerce Merchandising & Cart Optimization
- Lead Form Optimization
- Landing Page Testing
- Website Tracking
- SEO Best Practices
- E-Commerce Product Syndication
- Phone Call Tracking
- Creative/Messaging Optimization
There is a mountain of data waiting to be leveraged. We know how to access this data to understand how particular traffic completes your site’s checkout or lead forms, optimizations can be applied to drive efficiency.
It is important to understand how your website is consumed by the commercial web, is your content easily found? Are your pages linked together in a way that enables natural browsing? How fast does your site load? While sometimes lumped under the umbrella Search Engine Optimization (or SEO), it is more accurate to address this as optimizing your site.
If you feel your campaigns have grown stale or your site is not working as efficiently as you know it can, let’s discuss a testing plan.
we can also look to setup Phone Call tracking, which can be tied to different test versions, thus allowing us to measure the impact of our tests across digital and offline goals.
In addition to optimizing your site, digital presents the opportunity to syndicate content, including product feeds across other networks. This allows you to reach new customers before they reach your site.
The 20 years of experience I have built up working at agencies and national consumer brands can now be leveraged to help your business thrive!
What they've said about us
Reach out and setup an appointment today.
I am eager to discuss the digital market around your business and explore ways to reach your audience.
Whether it is an audit of current activities, engaging for a short-term project, or developing and executing a strategy specific to your business, it all begins with an initial conversation.
Let's not hesitate to start the discussion!